The Mid-Autumn Festival holiday
The Mid-Autumn Festival holiday in 2024 is from September 15th (Sunday) to September 17th (Tuesday), with a total of three days off. September 14th (Saturday) is a working day. This holiday is not only a time for people to reunite with their families and enjoy the festive atmosphere but also a period that brings certain impacts on various industries, especially the automotive aftermarket.
During the Mid-Autumn Festival holiday, the automotive aftermarket, including the market for automotive care products, becomes particularly active. As people have more free time during the holiday, many car owners choose to take care of their vehicles. Car wash products are in high demand. Owners take their cars to professional car washes or wash them by themselves using high-quality car wash shampoos and cleaning agents to remove the dust and dirt accumulated over a period of time, making the cars look shiny and new. This not only improves the appearance of the cars but also helps protect the paint from being damaged.
In addition to car washing products, interior care products also see a significant increase in sales. Car seat cleaners, dashboard waxes, and interior air fresheners become popular items. Owners use these products to clean and maintain the interior of their cars, creating a comfortable and pleasant driving environment. For example, car seat cleaners can effectively remove stains and dirt on the seats, while dashboard waxes can make the dashboard look brighter and more textured. Interior air fresheners can eliminate odors and bring a fresh fragrance to the car, enhancing the overall driving experience.
The sales of automotive waxes and polishes are also on the rise during this period. Car owners who are particular about the appearance of their cars will choose to use waxes and polishes to protect the paint and enhance the gloss of the car body. These products form a protective film on the surface of the car, preventing scratches and oxidation, and making the car look more beautiful. Some high-end automotive waxes and polishes even have functions such as water resistance and UV protection, which can better protect the car in different environments.
Moreover, with the continuous improvement of people's living standards and the increase in car ownership, more and more people are willing to invest in the maintenance and decoration of their cars. During the Mid-Autumn Festival holiday, some car owners may choose to install accessories such as car mats, steering wheel covers, and seat cushions to personalize their cars and improve their comfort. These accessories not only add a unique style to the car but also provide better protection and convenience for the owner.
The active performance of the automotive aftermarket during the Mid-Autumn Festival holiday is not only a reflection of people's increasing attention to car maintenance but also a result of the continuous development of the automotive industry. As the automotive market continues to expand, the automotive aftermarket will also coming greater development opportunities. In the future, with the continuous improvement of technology and the increasing demand for personalized services, the automotive aftermarket, including the market for automotive care products, will continue to thrive and provide more high-quality products and services for car owners.
